THE PROJECT BRIEF
Choose an existing food or non-food item from a market or convenience store to redesign or create a new product to launch under an existing brand. It will be targeted towards a specific audience each designer will create.
For this project, I chose to focus on a product which is sold everywhere and used by basically everyone: AA batteries. Duracell is one of the oldest battery brands and has built trust amongst its users, but features the same flimsy battery packaging as everyone else.
Timeline: 2 ½ weeks