For this project, I was given the task to rebrand a small local business. Located in Long Beach, WA, Marsh's Free Museum is an oddity shop which specializes in a mix of new and vintage curiosities for sale and display. Their current branding and website felt dated and unattractive. It did not fully reflect the true nature of the oddities in their collection.
While they do have eclecticism, it still lacked cohesion and felt extremely disorganized. For this rebrand, I solidified and strengthened the unique 'mascots' found within Marsh's collection while creating a cohesive visual system that keeps Marsh's Free Museum vintage with a modern twist.
Timeline: 6 weeks
During this process, I drew inspiration from Marsh's vintage collection as well as vintage circus poster's typography. I had the challenge of creating a logotype which draws the bridge between modernity and vintage, all while being branded with a quirky twist.
I drew many ‘woodcut’ style illustrations based on actual items from their unique collections of taxidermy and antique music makers. These illustrations became an identifiable language throughout the web and physical applications.
THE STYLE GUIDE
The physical guide uses a variety of 'woodcut' style illustrations, and detailed patterns and frames to create an eclectic and odd yet intriguing style.
The next step of the rebrand extension process was to create a responsive website for Marsh's Free Museum. The current site is cluttered and disorganized. The biggest challenge was reorganizing and redesigning the information on the current website into a cohesive and logical flowing manner.
I coded a website with a functioning home, about, and collections page. It was an interesting challenge trying to find balance since the website was meant to attract users to the physical store, but also have just enough information online about collections to catch users' intrigue .
THE ‘HOME’ PAGE
The following stills are taken from the coded website and show important pages in the redesign. To view the full website live, click the big pink button above!
THE ‘ABOUT’ PAGE
THE ‘COLLECTIONS’ PAGE (COLLAPSED)
THE ‘MOBILE’ PAGES
Experience the same information in a new way. Creating a responsive website allows consumers of most devices to have a pleasant experience while obtaining information.
The rebrand was taken even further into the physical world. A strong consistency of centered layouts plays through my whole branding experience to relate back to the format of old-style work. Below are a stationery set, calendar, tote bag, shirt, hats, and illustrative buttons and stickers.