THE PROJECT BRIEF
For this project, I was given the task to rebrand a small local business. Located in Long Beach, WA, Marsh's Free Museum is an oddity shop which specializes in a mix of new and vintage curiosities for sale and display. Their current branding and website felt dated and unattractive. It did not fully reflect the true nature of the oddities in their collection.
While they do have eclecticism, it still lacked cohesion and felt extremely disorganized. For this rebrand, I solidified and strengthened the unique 'mascots' found within Marsh's collection while creating a cohesive visual system that keeps Marsh's Free Museum vintage with a modern twist.
Timeline: 6 weeks