Packaging design for Peruvian Chocolatier, Death by Xoko.
Digital | Print | Pen | Motion
Illustration is an important step in my design process for finding creative solutions to the problems us designers are trying to solve. I use an adaptive illustration style in accordance to what style of project I am working on. Below are examples of that in projects, freelance, and personal work.
HELLO STRANGER ON THE STREET, COULD YOU PLEASE TELL ME HOW TO TAKE CARE OF MY BABY? | McSweeney's Article
For this project, I designed and developed a single-page responsive website for a McSweeney’s short essay, using HTML/CSS. My article was about a mother who was approached on the street by a stranger who knows 'all' about how to raise a baby. The mother takes advantage of this situation ask her a bunch of ridiculous rhetorical questions. My solution was to create children book-style illustrations to fully embrace the "mom" target demographic of this article.
For this project, I was in a team with nine other members where we had to produce ten book copies of a topic of our choosing. We chose to explore the evils of "Pandora's Box" and were given abstract 'evil' words to visualize. I created my two designs in Photoshop, lead the production team members, and worked closely with other members to ensure cohesion of designs and pages in the final physical book.